On January 19, 2025, Meta officially launched a new video editing app called Edits, setting its sights on taking on CapCut, the popular video editing app owned by ByteDance, the parent company of TikTok. With a range of powerful editing tools designed for creators, Edits aims to provide an alternative for those looking to produce professional-quality videos and compete in the ever-growing content creation space.
Key Features of Edits
Edits has been designed to offer users a comprehensive suite of tools to help them create standout videos:
- High-Quality Camera: Users can shoot videos in sharp, detailed quality, ensuring their content looks professional from the start.
- Diverse Editing Tools: The app provides features like trimming, adding effects, filters, and sound, allowing creators to bring their videos to life with unique touches.
- Inspiration Tab and Idea Tracker: Edits includes a section to help users discover trending ideas, while also allowing them to save and organize ideas for future projects.
- Draft Sharing and Performance Tracking: Users can share their draft videos with friends and track the performance of their content after posting, making it easier to improve and adjust their videos for better engagement.
The app is scheduled for release on the App Store on March 13, 2025, providing users with an exciting opportunity to explore its features.
Edits’ Launch Amid TikTok’s Legal Woes in the U.S.
The release of Edits comes at a time when TikTok is facing significant challenges in the United States. On January 18, 2025, TikTok was temporarily banned in the U.S. due to a government order. However, the app was restored shortly after, following intervention by President-elect Donald Trump. Despite this, TikTok’s future in the U.S. remains uncertain, with ongoing national security concerns and legal hurdles that could result in the app’s permanent ban or a forced sale to a company not linked to China.
In light of these developments, Meta saw an opportunity to introduce Edits as a viable alternative for users who might be looking for a new video editing platform unaffected by the legal uncertainties surrounding TikTok.
 |
| Image: Globaltechoutlook. |
TikTok’s U.S. Struggles
Prior to the ban, TikTok had amassed about 170 million users in the U.S. and generated an estimated $10 billion in revenue in 2024, primarily from advertising and TikTok Shop. However, with the mounting national security concerns and potential legal measures that could restrict TikTok's operations or force a sale to a non-Chinese company, the future of TikTok in the U.S. remains up in the air.
Conclusion
Meta’s launch of Edits at this crucial moment signals the company’s attempt to capture the attention of TikTok users in the U.S., offering a new video editing solution that’s both powerful and easy to use. However, the success of Edits will depend on whether users are willing to make the switch to a new platform and whether Meta can sustain and grow the app in the long run.
With its standout features and strategic timing, Edits has the potential to become a serious competitor to CapCut in the video editing space, especially as TikTok faces uncertain times in the U.S. The battle for the best video editing app is about to heat up, and Edits could be at the forefront of this exciting new chapter.